Red Kap Auto Workwear

Red Kap, a VF Imagewear brand, is one of the nation’s largest manufacturers of workwear apparel. Blue C was selected to create modern-day awareness to this 100-year-old brand through promotion of its automotive division. We developed a comprehensive brand story, crafted a widespread framework of stunning creatives and built a media strategy aimed to deliver real, measurable results. The utilization of brand ambassadors, authentic craftsmen from the automotive trade, and a variety of grassroots methods helped create a foundation for legitimacy and authenticity that the brand was seeking.

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