In a world full of technology, sometimes it’s all about moving simply. Segway is a brand well known for many years for its groundbreaking and innovative products. Blue C was selected to revive the brand by promoting a new product line and was a vital partner in the strategic planning for the launch of this new brand within the Ninebot | Segway family. Launched at CES, the new Ninebot | Segway product line was met with great success and received international attention and press. The marketing approach included advertising, event activation, educational video content and social media, all aimed to help the company’s newest products gain traction.