Founded in Perth, Australia, Audiofly is a brand that designs and builds headphones for those who seek premier quality for a wide variety of listening needs. Blue C was selected to help brand and execute the launch of Audiofly in the American market. Through a comprehensive advertising campaign, Blue C helped strategically market the premier audio brand through a number of initiatives including event activation and celebrity endorsement from world-renowned DJ Tiesto, resulting in tremendous press and exposure at the CES tradeshow.

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